We’ve curated packages based on common marketing strategies.
Packages & Pricing
Strategy & Branding Packages
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Ideal for: Startups or small businesses looking to establish a foundation for their brand and marketing.
What you'll get:
Brand Development & Identity: logo design, color palette, and brand tone-of-voice guide.
Marketing Plan: marketing roadmap outlining immediate next steps for growth.
Brand Awareness & Strategy: Recommendations for 1-2 key brand awareness tactics.Market Research: A snapshot of industry trends and competitive landscape (high-level research).
Analytics: Basic performance metrics for tracking brand growth (e.g., social media and web traffic).
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Ideal for: Growing businesses that need a more comprehensive strategy to scale their brand and marketing efforts.
What you'll get:
Brand Development & Identity: Comprehensive brand identity including logo variations, messaging, and tone-of-voice guide.
Brand audit: Review of existing brand assets and suggestions for immediate improvements.
Template creation: Custom social media and presentation templates.
Marketing Plans & Roadmapping: 3-6 month marketing plan tailored to business goals including go-to-market plans for new products/brands and step-by-step instructions for implementation.
Content calendar: 3-month detailed social media content calendar, including suggested posts, themes, and hashtags.
Campaign timeline: Specific timelines for promotional campaigns and milestone tracking.
Brand Awareness & Strategy: Detailed strategy for building brand awareness through social media, email marketing, and advertising.
Influencer strategy: Identification of 5-10 influencers or key partnerships for brand collaborations plus an outreach email or messaging talking points to get you started.
Ad creative development: 3 sample ad creatives (design + copy) for Facebook or Instagram (or other identified platform - could be print/traditional if requested).
Email nurture campaign: Setup of an email drip campaign with 3-5 pre-written emails targeting different stages of the customer journey.
Product Launches: Basic launch plan for new products or services (up to 4 products).
Launch event planning: A checklist and timeline for coordinating a digital or in-person product launch event.
Launch campaign assets: Social media posts, email templates, and landing page copy for the product launch.
Industry Analysis & Market Research: In-depth market research and competitor analysis.
Customer persona development: 3-5 detailed customer personas based on research, complete with demographic, psychographic, and behavioral insights for targeting.
Competitor gap analysis: Identify 3 key areas where competitors are lacking and provide actionable suggestions to capitalize on those gaps.
Analytics: Monthly performance tracking with insights on key growth metrics.
Custom dashboards: Create custom Google Analytics and/or social media dashboards (dependent upon used platforms) for real-time tracking.
Monthly A/B testing recommendations: Suggest experiments for optimizing content, ads, or landing pages, and provide guidance for testing.
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Ideal for: Established businesses ready to launch new products, or brands that are ready to and scale through a strategic, data-driven approach.
What you'll get:
Brand Development & Identity: Full brand development, including logo design, messaging, tone-of-voice guide, and brand guidelines document.
Comprehensive brand style guide: A multi-page document detailing logo usage, typography, imagery, and brand voice for consistency across all channels.
Branded sales and marketing collateral: Design templates for brochures, presentations, and business cards.
Website wireframe mockups: Basic wireframe designs for the homepage and key pages to ensure consistency in web design.
Marketing Plans & Roadmapping: Detailed annual marketing plan with quarterly roadmaps and KPIs.
Full campaign launch timeline: Detailed timeline for quarterly campaigns, including key deliverables and deadlines.
Task management plan: Integration into project management software (like Asana or Trello) to assign tasks and track progress for your marketing team.
Content promotion toolkit: A toolkit with best practices for distributing blog posts, emails, and social media across paid and organic channels.
Brand Awareness & Strategy: Comprehensive brand strategy including multi-channel approaches (social media, PR, advertising, etc.) with implementation.
Detailed PR plan: A roadmap with press release templates, media contact lists, and pitching timelines for key launches.
Influencer/ambassador outreach kit: Custom email templates and outreach strategies to onboard influencers or brand ambassadors.
Advanced social ad management: Ad creation and optimization (for platforms like Google Ads and Facebook) with detailed A/B testing guidance for ads.
Product Launches: End-to-end product launch strategy, including timeline, marketing, and promotional plans for up to 3 products.
Launch checklist: A detailed checklist of all tasks involved in the product launch, broken down into pre-launch, launch, and post-launch phases.
Landing page creation: Optimized landing page template designs for product launches, with suggested copy for conversion.
Affiliate program setup: Strategy for setting up an affiliate program, including platform recommendations and recruitment email templates.
Industry Analysis & Market Research: Advanced market research, including SWOT analysis, customer personas, and competitor analysis.
Survey development and execution: Create customer surveys (for tools like SurveyMonkey) to gather real-time customer insights.
Focus group planning kit: A detailed guide on how to set up and conduct focus groups, including sample questions and participant selection.
Market opportunity matrix: A visual representation of market opportunities based on the research and competitive analysis.
Analytics: Advanced analytics and reporting, with actionable insights and recommendations for growth.
Funnel analysis: Setup and tracking of customer journeys and conversion funnels across different channels (web, social, email).
Heatmap tracking: Implementation of heatmap tools (e.g., Hotjar) to analyze user behavior on your website and provide recommendations.
Lead scoring system: Setup a lead scoring system within CRM tools (e.g., HubSpot) to track engagement and readiness for conversion.
Design & Content Packages (incl. social media)
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This package is designed for businesses just starting with a cohesive brand and digital presence, providing guidance and easy-to-implement, impactful deliverables.
What you'll get:
Social Media Posts: Up to 5 branded posts per week optimized per agreed upon platform.
Basic Content Marketing: 1 short blog post (up to 300 words) or 5 additional social media captions written per month.
Optimization: Basic profile optimization (bio, profile image, and header) and up to 1 round of revisions per post.
Collateral Design: Up to 2 pieces of collateral (e.g., promotional flyers, social media banners, or email headers).
Photography & Videography: Not included at this level.
Creative Writing & Blogging: 1 blog post (up to 300 words) or creative writing piece to complement social media posts.
This package offers a flexible, à la carte approach to graphic design. Instead of a set logo package, clients can select which branding or graphic assets they need from a list of available options (choose 1 per month). Each option comes with up to 1 round of revisions. Choose from:
Logo Design: A simple logo or logo refresh (1 concept with color variations and formats for web and print).
Social Media Graphics: Design of up to 3 social media templates or posts (customized for platforms like Instagram or Facebook).
Flyer/Poster Design: One digital or print-ready flyer/poster design.
Business Card Design: A clean and professional business card layout (front and back).
Email Header Design: A branded email header for newsletters or promotional emails.
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This package suits businesses and brands ready for a more dynamic presence across social platforms and content channels, with the addition of professional photography, video content, and expanded blog and graphics offerings.
What you'll get:
Social Media Posts: 10 branded posts per week across 2 platforms (e.g., Instagram and Facebook).
Content Marketing: 2 blog posts (up to 600 words each) per month, SEO-optimized, along with strategic content marketing recommendations.
Optimization: Social media profile optimization, hashtag research, and content calendar development for 3 months at a time.
Collateral Design: Up to 4 pieces of designed collateral per month (e.g., email templates, digital ads, social media post templates, or print materials).
Logo & Branding Updates: One logo revision or secondary logo design (if applicable), plus simple branded assets.
Photography: Up to 10 professional photos per month for social media or digital campaigns.
Creative Writing & Blogging: 2 blog posts per month, each up to 600 words, with SEO and research-driven content to drive engagement.
Since many of our clients that choose this route already have an established logo, this package focuses on expanding your brand identity through additional graphic design services that elevate your visual presence. You can choose from a selection of design deliverables that will enhance your existing branding.
Options include:
Social Media Branding Suite: Design up to 5 custom social media post templates (optimized for platforms like Instagram, Facebook, or LinkedIn) to create consistent, on-brand content.
Branded Collateral: Choose two options such as brochures, business cards, flyers, or digital ads to reinforce your brand across channels.
Packaging Design: Need a product refresh or new packaging for a launch? We will design custom packaging or labels that align with your brand’s identity.
Email Marketing Assets: Design a full set of email templates, including headers, footers, and promotion-specific visuals.
Brand Guide Additions: Expand your existing brand guide with updated visual elements like typography, color schemes, and usage rules to maintain consistency.
This package allows you to maximize your existing brand with complementary assets that improve your visual identity and expand your reach across multiple touchpoints.
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This package is ideal for established businesses seeking a fully integrated, multi-channel content and design strategy and implementation. It offers the highest level of creative production, including professional-grade photography, videography, advanced SEO content, and comprehensive brand design services.
What you'll get:
Social Media Posts: Daily branded posts (7 per week) across 3 platforms (e.g., Instagram, Facebook, LinkedIn).
Content Marketing: 4 blog posts per month (up to 1,000 words each), SEO-optimized with advanced keyword research.
Optimization: Detailed content calendar with A/B testing for posts and targeted audience research for optimal engagement. Includes monthly strategic adjustments based on performance data.
Collateral Design: Up to 8 pieces of graphic collateral per month (e.g., brochures, presentations, web banners, digital ads, print flyers).
Branding Assets: Comprehensive suite of branded assets, including templates for business cards, email signatures, and more.
Photography: Up to 20 professional photos per month, fully edited for campaigns, websites, or social media.
Creative Writing & Blogging: 4 blog posts per month, each up to 1,000 words, with advanced SEO, creative storytelling, and content planning that aligns with overall marketing strategies.
Our Premium package offers a comprehensive approach to scaling your brand’s visual identity. With a focus on refining and evolving your existing branding, we offer advanced design options that go beyond logos to address every facet of your brand experience.
Options include:
Advanced Social Media Branding: Design a full suite of social media templates (up to 10 posts, stories, or ads), tailored for maximum engagement across 3 platforms.
Full Product or Packaging Design: Whether you’re launching a new product or rebranding an existing one, this package includes up to two complete product packaging designs, including mockups and revisions.
Print & Digital Campaign Assets: Receive up to 5 pieces of promotional collateral, from posters and banners to digital ads and eBooks, designed to drive conversions and align with ongoing campaigns.
Custom Website Graphics: Custom design elements for your website, including banners, homepage sliders, and call-to-action buttons, ensuring your site visually supports your broader marketing efforts.
Brand Guidelines Overhaul: A comprehensive update to your brand guidelines document, including advanced usage rules for new and existing assets (typography, color codes, imagery, and more).
With this package, our clients can fully integrate their existing logo into a more robust and consistent brand identity, spanning digital and physical channels.
Digital & Web Packages
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This package is perfect for businesses looking to establish their online presence and optimize foundational digital marketing strategies. It focuses on basic SEO, web development, and advertising efforts with a few key deliverables to get started.
What you'll get:
SEO | SEM: Basic on-page SEO optimization for up to 3 web pages, including keyword integration and meta descriptions.
Simple SEM strategy setup for Google Ads (up to $200 ad spend).
Linkbuilding: Identify 3-5 relevant backlink opportunities and provide recommendations for outreach.
Reputation Management: Setup and monitoring of Google My Business (GMB) profile with a focus on building local reputation and reviews.
Email Marketing: Creation of one email template and setup for a monthly newsletter or promotional email (up to 500 contacts).
Website Design & Development: Basic website design updates (for existing sites) with up to 3 pages of minor redesign or layout optimization.
If no website exists, assist with setting up a simple, templated website (up to 3 pages) using platforms like Squarespace or WordPress.
Advertising (PPC, Google Ads, eCommerce): Setup and management of a basic Google Ads campaign with up to $200 ad spend.
Ad creative for up to 2 PPC display ads (Google Ads or social media).
This package helps clients build a digital foundation with minimal investment, providing enough to kickstart their online presence and visibility.
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The Growth Package is designed for businesses seeking a more robust and integrated digital marketing approach, focusing on both visibility and conversions.
What you'll get:
SEO | SEM: On-page SEO optimization for up to 10 web pages, including keyword research, meta descriptions, and internal linking.
SEM strategy for Google Ads and Bing Ads with monthly optimization (up to $500 ad spend).
Linkbuilding: Ongoing link building strategy targeting 10-15 high-quality backlinks per quarter, including outreach and content recommendations for guest posts.
Reputation Management: Active reputation monitoring, with a monthly report on reviews and brand mentions, and a strategy for responding to reviews.
Email Marketing: Setup of an automated email campaign (up to 3 emails in a sequence, including copywriting and email design elements) targeting key segments of your audience (e.g., abandoned carts, re-engagement, or lead nurture).
Website Design & Development: Custom website design or redesign for up to 5 pages, focusing on improving user experience and optimizing for mobile.
Basic website development tweaks (e.g., speed optimization, plugin integrations) and setup of Google Analytics tracking.
Advertising (PPC, Google Ads, Programmatic): Management of Google Ads (search, display, or eCommerce) with a $500-$1,000 ad spend.
Creation and setup of up to 5 PPC ads for display or social media, optimized for conversions.
Introduction to native or programmatic advertising with up to 2 placements.
Influencer Marketing: Setup of influencer campaigns, including identifying 3-5 relevant influencers and facilitating the outreach process for product placements or endorsements.
This package provides more advanced digital marketing services, helping businesses expand their reach while optimizing conversion opportunities.
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The Premium Package is a comprehensive digital marketing solution that integrates advanced SEO, SEM, advertising, and influencer strategies to help businesses dominate their online presence. This package is tailored for businesses ready to fully commit to digital marketing and want to ensure a top-tier, integrated approach across all their digital channels, from SEO to influencer marketing.
What you'll get:
SEO | SEM: Advanced SEO services, including on-page, technical SEO (site speed, mobile optimization), and off-page strategies for up to 20 pages.
Full SEM campaign setup and management across Google Ads, Bing Ads, and other relevant platforms, with up to $2,000 ad spend.
Linkbuilding: Aggressive link-building strategy targeting 20-30 high-quality backlinks per quarter, with outreach to high-authority sites, guest blogging, and digital PR initiatives.
Reputation Management: Comprehensive reputation management, including setup of review generation campaigns, monthly reporting, and strategy for handling negative reviews.
Email Marketing: Advanced email marketing strategy, including the creation of a full funnel with up to 5 automated sequences (e.g., onboarding, cart abandonment, re-engagement) and segmentation for targeted campaigns.
+Regular performance analysis and optimization of email campaigns.
Website Design & Development: Template-designed website (up to 10 pages) with advanced user experience (UX) features, fully optimized for mobile and SEO.
Full website development, including eCommerce integration if needed, with attention to performance, speed, and security.
Monthly reporting and optimization for site performance, analytics, and conversions.
Advertising (PPC, Native, Programmatic, Google Ads): Full campaign management across multiple ad platforms (Google Ads, Facebook, Instagram, LinkedIn, Programmatic) with an ad spend budget up to $5,000.
Creation of up to 10 custom ad creatives (search, display, or social media) with A/B testing and conversion tracking.
Detailed reporting and ongoing optimization to ensure high ROI.
Influencer Marketing:
Complete influencer management strategy, including building relationships with influencers, running influencer-led campaigns, and managing product placements.
Quarterly influencer campaigns with up to 10 influencers, including endorsements, unboxing videos, or social media takeovers.
Consulting Packages
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*Price reflects a one-time fee.
Ideal for: Small businesses or startups needing initial guidance but capable of execution on their own.
What you'll get:
Marketing Strategy Development: A 3-6 month marketing plan with clear recommendations for channels (SEO, social media, email, etc.), target audience insights, and suggested KPIs.
Process Mapping & Recommendations: Review of current marketing and sales processes, with advice on where improvements are needed.
Campaign Blueprint: Strategic outlines for 1-2 upcoming campaigns, including suggestions for messaging, channels, and content types.
Tool & Technology Recommendations: Audit of current tools (CRM, email platforms, etc.) with recommendations for optimizing or replacing them.
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*Price reflects a one-time fee.
Ideal for: Mid-sized businesses looking for detailed strategic direction to scale their marketing.
What you'll get:
Strategic Marketing Plan: A 6-12 month plan with detailed guidance on which channels to focus on (PPC, SEO, email marketing, etc.), KPIs to track, and budget allocations. This will include detailed, step-by-step ways of reaching goals and KPIs.
Process Identification & Consulting: Detailed analysis of marketing and sales processes, with strategic advice on streamlining, automating, and aligning marketing efforts with sales.
Campaign Strategy: Detailed strategy for 2-3 campaigns, including audience segmentation, suggested ad channels, messaging, and creative ideas.
Tool Setup Recommendations: Advice on which marketing tools to implement, automation strategies, and integration steps for your team to follow.
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Ideal for: Established businesses seeking high-level strategy consulting and optimization for ongoing marketing efforts, and/or those brands/companies with larger marketing teams.
What you'll get:
Annual Marketing Roadmap: A comprehensive, year-long marketing strategy including recommendations for campaigns, product launches, and growth-focused marketing channels.
Ongoing Process & System Consulting: Continuous review of your marketing and sales processes, providing recommendations for improvement based on performance data.
Performance Audits: Regular marketing audits (quarterly or monthly) to evaluate the effectiveness of current efforts and provide actionable insights for optimization.
Strategic Recommendations for Growth: In-depth analysis of data (from SEO, PPC, email marketing, etc.) with suggestions for scaling, based on analytics and business goals.
Quarterly Strategy Workshops: Strategy sessions with key stakeholders to recalibrate marketing goals and align efforts with business objectives.
Whether through digital marketing, content creation, or brand development, our focus is on fostering meaningful connections that contribute to your long-term success.
While we offer the packages above based on what we see in the market, we’re not a one-size-fits-all agency, and will tailor a solution to fit your needs.